Comments on: Using Social Media for Marketing, anyone? http://www.jussisolja.com/2009/04/11/using-social-media-for-marketing-anyone/ Surfing in a sea of meaningless buzzwords Tue, 02 Aug 2011 02:03:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Delfin http://www.jussisolja.com/2009/04/11/using-social-media-for-marketing-anyone/comment-page-1/#comment-82 Delfin Mon, 22 Jun 2009 18:42:52 +0000 http://www.jussisolja.com/?p=62#comment-82 If social media tools are there available for everyone who wants to understand and use them, then the challenge is for marketers (and agencies), to justify their roles, "why to pay you if I can do it by myself" is the most popular phrase lately amognst clients... If social media tools are there available for everyone who wants to understand and use them, then the challenge is for marketers (and agencies), to justify their roles, “why to pay you if I can do it by myself” is the most popular phrase lately amognst clients…

]]> By: Peter Aulén http://www.jussisolja.com/2009/04/11/using-social-media-for-marketing-anyone/comment-page-1/#comment-28 Peter Aulén Sat, 11 Apr 2009 19:09:55 +0000 http://www.jussisolja.com/?p=62#comment-28 Couldn't agree more. I've been thinking about the potential added value of the "social media experts" for some time now, and seem to find none. In the first wave of "new media" agencies way back when there was lots of BS flying around, but also some unique knowledge about marketing online. And most importantly some knowledge of the technology involved. In the case of social media, you don't need to be an Einstein to find out how to use the tools that everyone has at their disposal. Couldn’t agree more. I’ve been thinking about the potential added value of the “social media experts” for some time now, and seem to find none. In the first wave of “new media” agencies way back when there was lots of BS flying around, but also some unique knowledge about marketing online. And most importantly some knowledge of the technology involved. In the case of social media, you don’t need to be an Einstein to find out how to use the tools that everyone has at their disposal.

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