How to make hardware sexy?
This storefront stopped me dead on my tracks while walking around downtown San Francisco. It’s a great example of simple disruption at work. How to make something as boring as a hardware store stand out? Cole Fox Hardware in San Francisco did it by turning their storefront into an art exhibit and surprise surprise – people stop, pay attention, memorize your brand and walk in even though buying a hammer is not exactly #1 on their agenda.
Thinking outside the box and adding a human touch to what you do by simply having a little fun works. We all should do it much much more. Being too serious sucks and won’t get you fans. And today you need fans more than just customers.
Category: "New" advertising, Retail | Tags: art, cole fox hardware, Disruption, fun, Retail, san francisco One comment »
May 2nd, 2009 at 00:51
When you walk past the store few times a week the novelty just crumbles, but I have to admit that they have done pretty good work on keeping the window fresh. Also their tiny building surrounded by high risings just adds a lot of sympathy.