Comments on: Social Media Marketing…or Social Media Ethos?

By: More on the concept of Social Media Ethos — Marketing (& Mischief)

More on the concept of Social Media Ethos — Marketing (& Mischief) — Thu, 02 Jul 2009 08:44:13 +0000

[...] Comments Michael Brito on Social Media Marketing…or Social Media Ethos?Mikael Nemeschansky on Social Media Marketing…or Social Media Ethos?Delfin on Social Media [...]

By: Michael Brito

Michael Brito — Wed, 01 Jul 2009 15:38:48 +0000

” It’s all about give love to get love” – completely agree with this. We, as markters, must first change our thinking before we can even attempt to engage with “people” online using social media.

1. stop referring to “people” as target audience, segment, etc.
2. stop thinking we can use social media “to broadcast one way messages”
3. Start treating people like “real people”, show them some love; and listen as if we were talking to an old friend from High School!

Great post and thank you for the mention.

By: Mikael Nemeschansky

Mikael Nemeschansky — Wed, 01 Jul 2009 11:53:57 +0000

The biggest misconception about web generally is that it´s a media. It´s more of an enviroment, infrastructure that is empowered by technology. It´s all about people, ideas and people sharing them.

There´s always been marketeres that just jump on any train that comes along. But innovation and creativity isn´t about that. It has always been about the same thing. Understanding people.

By invading one of the most personal spaces, we really need to understand what goes on in that space. I really recommend that marketeers would be part of these spaces and see for themselves how it works. It´s not something you learn in a seminar or two.

I also loath the name Social Media, because it makes it sound too easy. As all the buzz words. Stefan Engeseth says in new book, that a parrot can learn to say advertising and branding, but has no clue what they mean. Same way the parrot can learn buzz words.

But I disagree with you, that we couldn´t market to these people in this enviroment. I just think we just need to learn a lot and change our habbits.

Anyway, it´s time to reboot advertising.

By: Delfin

Delfin — Wed, 01 Jul 2009 11:28:45 +0000

While reading your post it came to my mind the image of that “Mad Men” series, when they were wondering about WTH was that new medium called “Television” and how to manage it…

Seems it´s all about adaptation. Products to the new markets and marketers to the new media. Openess to change may be the only key for agencies and clients.

Otherwise we are going to end up as a guy called Darwin predicted…

By: Antti Leino

Antti Leino — Wed, 01 Jul 2009 09:04:59 +0000

Key issue is to finally understand separate marketing and marketing communications when utilizing really social media (=communities of consumers and real people).

I believe we are moving to era of “listening+reacting+surprising” in _marketing_.

* Listening: honestly trying to understand what “they” are talking about “me”.

* Reacting: tuning and redesigning my products and services to satisfy the demand which is there (if you have a good product)

* Surprise: creating something that no one really understood that they would need thus creating new markets and blueocean-opportunities

ugh.