Find your Life Hackers
Fact #1:
Social media has radically changed and continues to change the way people behave and consume.
Fact #2:
This fundamentally changes not just how companies approach marketing but how they need to restructure their organization and operate to be relevant in this “Facebook Era”.
The Big Question:
How can you drive and accelerate that change?
My answer:
Find your Life Hackers.
Who, what?
Life Hackers are the passionate open minded individuals hiding in various parts of your organization that are always questioning the norm and trying to do things differently. They are the ones who just won’t do things the way things have always been done. They optimistically embrace new technology and apply those advances to make their work more productive, efficient and god forbid a lot more fun.
To enable true change you have to go out and identify these people. You have to listen to them and take that scary leap of fate by trusting them and giving them the power and means to be the agents of change in your organization even if all your senses are screaming against it.
And if you are really brave bring them together for added effect and enjoy the ride.
P.s. Really looking forward to Charlene Li’s new book Open Leadership that should touch on this thought as well. Recommended!
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