The Future of Campaigns?
Paul Isakson started a very interesting and inspiring discussion about the future of marketing campaigns in his latest blog post.
I commented already and would be cool to hear more takes on the subject…what will the campaign of the future look like, does such a thing even exist and I think most importantly are we ready for that?
So head to Paul’s blog and take part in the discussion!
I’m not a big fan of the word campaign. IMHO it’s something you build to die rather than build to live :) Going back to our presentation abt conversational marketing, I believe future we are talking about is something always on reactive, responsive, agile conversations.
Here’s my take on it, written in January:
Out of the Ups and Downs of Campaign Making – http://bit.ly/9mCokh