Here’s my 3 simple reasons for why you (yes you Mr/Mrs Manager/CEO) should stop being a stubborn relics and just embrace the change social media represents for your company culture.
1. You can’t stop it.
By imposing strict rules on “not wasting time on Facebook” you just show how out of touch you are and strengthen the disconnect between management and your workforce.
And no matter what you do – in the end they’ll always find a way. You haven’t hired a bunch of idiots now have you? And even if you have any modern idiot knows how to jump off the corporate WiFi and use 3G on their phones to catch up on all the essential #some gossip.
2. Transparency is the new black
NDA’s and secrecy are as important as ever when it comes to business critical information but at the same time it’s critical for businesses to step down from the ivory tower and start speaking with their audience instead of “communicating” using fabricated semi-truths (ie. traditional marketing).
Believe it or not your staff plays a key role in this.
3. Get them to work for you
Instead of fighting the change and outsourcing your social media activities to agencies you should embrace your work force’s interest and turn it in to one of your biggest assets. Educate them, guide them, empower them and unleash them.
I guarantee that in no time you’ll be encouraging your staff to spend more time on Facebook, Twitter, Pinterest, Instagram, Vine and Google+ – talking about your company / brand / product. Amidst the occasional #cutecatvideo new school watercooler moment of course.
Go ahead. Click it. Take a break. We all need to once in a while :)