Paul Isakson started a very interesting and inspiring discussion about the future of marketing campaigns in his latest blog post.
I commented already and would be cool to hear more takes on the subject…what will the campaign of the future look like, does such a thing even exist and I think most importantly are we ready for that?
So head to Paul’s blog and take part in the discussion!
This storefront stopped me dead on my tracks while walking around downtown San Francisco. It’s a great example of simple disruption at work. How to make something as boring as a hardware store stand out? Cole Fox Hardware in San Francisco did it by turning their storefront into an art exhibit and surprise surprise – people stop, pay attention, memorize your brand and walk in even though buying a hammer is not exactly #1 on their agenda.
Thinking outside the box and adding a human touch to what you do by simply having a little fun works. We all should do it much much more. Being too serious sucks and won’t get you fans. And today you need fans more than just customers.
It hit me while listening to the Agency 2.0 -panel discussion at Web 2.0 in San Francisco last week: Advertising agencies are desperately fighting the change. They claim they “get it” but the truth is that they just don’t want to let go of the past. The past where they were the ones who “understood” consumer behavior and knew how to manipulate it to the benefit of the marketers they worked for.
I realised that it wasn’t the ad guys on the panel who you should turn to for help in this new world. It was the audience: The bloggers, the guys with the start-ups and web 2.0 companies, the digital natives who live and drive the change who understand that you no longer can control your brand or trick consumers into buying your shitty product. Talk to them and even if it scares the hell out of you – listen and take action.