WOM for a good cause: Promoting immunization with W.H.O.

22-04-2009

Immunization is an issue affecting everyone who has a kid. And it’s a surprisingly big issue even in Europe.

Our agency teamed up with Mister Krister to help the World Health Organization promote the cause by creating a video highlighting the issues at hand:

Measels still kills people in Europe.
Every hour one unprotected child gets measels.
Every year 600 000 children in Europe are not fully vaccinated.
An unvaccinated child is a health risk to others.

So please forward the video to your friends and help save a few lives. Thanks.

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How to make hardware sexy?

By: Jussi Solja

13-04-2009

"New" advertising, Retail

This storefront stopped me dead on my tracks while walking around downtown San Francisco. It’s a great example of simple disruption at work. How to make something as boring as a hardware store stand out? Cole Fox Hardware in San Francisco did it by turning their storefront into an art exhibit and surprise surprise – people stop, pay attention, memorize your brand and walk in even though buying a hammer is not exactly #1 on their agenda.

Thinking outside the box and adding a human touch to what you do by simply having a little fun works. We all should do it much much more. Being too serious sucks and won’t get you fans. And today you need fans more than just customers.

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— Marketing (&) Mischief

WOM for a good cause: Promoting immunization with W.H.O.

How to make hardware sexy?

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