Marketing (&) Mischief » Retail http://www.jussisolja.com Surfing in a sea of meaningless buzzwords Sun, 05 Feb 2012 20:50:34 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 WOM for a good cause: Promoting immunization with W.H.O. http://www.jussisolja.com/2009/04/22/wom-for-a-good-cause-promoting-immunization-with-who/ http://www.jussisolja.com/2009/04/22/wom-for-a-good-cause-promoting-immunization-with-who/#comments Wed, 22 Apr 2009 14:15:36 +0000 Jussi Solja http://www.jussisolja.com/?p=81 Immunization is an issue affecting everyone who has a kid. And it’s a surprisingly big issue even in Europe.

Our agency teamed up with Mister Krister to help the World Health Organization promote the cause by creating a video highlighting the issues at hand:

  • Measels still kills people in Europe.
  • Every hour one unprotected child gets measels.
  • Every year 600 000 children in Europe are not fully vaccinated.
  • An unvaccinated child is a health risk to others.

So please forward the video to your friends and help save a few lives. Thanks.

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]]> http://www.jussisolja.com/2009/04/22/wom-for-a-good-cause-promoting-immunization-with-who/feed/ 0 How to make hardware sexy? http://www.jussisolja.com/2009/04/13/how-to-make-hardware-sexy/ http://www.jussisolja.com/2009/04/13/how-to-make-hardware-sexy/#comments Mon, 13 Apr 2009 09:51:09 +0000 Jussi Solja http://www.jussisolja.com/?p=68 This storefront stopped me dead on my tracks while walking around downtown San Francisco. It’s a great example of simple disruption at work. How to make something as boring as a hardware store stand out? Cole Fox Hardware in San Francisco did it by turning their storefront into an art exhibit and surprise surprise – people stop, pay attention, memorize your brand and walk in even though buying a hammer is not exactly #1 on their agenda.

Thinking outside the box and adding a human touch to what you do by simply having a little fun works. We all should do it much much more. Being too serious sucks and won’t get you fans. And today you need fans more than just customers.

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