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Social Media
Hollywood royalty is falling for social media. We’ve got the first family of Twitterverse and now a new social networking site launched by Queen Padmé Amidala of Naboo…oops sorry I meant Natalie Portman.
Ms. Portmans MakingOf.com promises to bring never-before-seen insights into the movie making process via true movie insiders such as Portman herself. But like Mashable.com points out: Just stating your site is a part of social media and slapping on a cute “beta” -tag next to your logo does not make it so.
A valid lesson for all content owners: In order to create a social experience online you have to identify the social objects (that Jyri Engeström so nicely talks about), fuel the fire with great exclusive content (this is the only area where MakingOf.com shows some promise…) and then give tools for the users to share, comment, upload their own content & create mashups and create systems for building your own presence and kudos in the community. Just one of the ingredients won’t do the trick.
I do hope that Ms Portman will continue to build MakingOf.com towards a more social experience. The promise of the service is intriguing but I just need the tools to engage – to enable me to take part – before that MakingOf.com is just another portal fighting for my attention. Just like back in ’98.
(BTW: Has anybody stumbled upon any good examples of social media endeavours by the big Hollywood players?)
Read MoreI just attended a half-day workshop / seminar held by the Finnish Broadcasting Company (YLE) aka the “Finnish BBC”. The topic of the day was their fairly new company strategy: “YLE Enabler Strategy”. I had not really dug into what they mean when they say “enabler” before attending so it was a nice surprise to notice that it actually means what I hoped it would mean: That these guys actually get it.
I’ve been ranting and raving about how businesses need to embrace the change by engaging their audience through being more transparent and focusing on true end-user benefits and needs and here I was sitting and listening in amazement when my speech was delivered to me by Mikael Jungner, the CEO of YLE.
Hold on a minute.
The CEO of the monolithical remnant of the 50′s and 60′s talking about openness, wanting to be the enabler of new business models and being the platform for new and better ways of creating and distributing great content.
Did not see that one coming.
So what is YLE doing right?
- They’ve already made their sites “social media compatible”
- They are already sharing their content archives (limited only by the pre-historic copyright laws): Elävä Arkisto / Tehosto / Areena
- They see the opportunity, not the threat. And they see it high enough in the organization to really make things happen.
- They’ve got the right people, with the right mind-set working on their services – with the backing & blessing of the CEO
- They don’t claim they have all the answers: They want us / you to help them.
Lesson for everyone: If YLE can adopt this new approach then there is NO excuse for any other company / entity to not follow in their footsteps.
YLE troops: You’ve got a new fan. Thanks for a great day and keep up the great work!
Read MoreSocial Media is THE hot topic for marketers right now. Just like web 2.0 used to be a year ago. No surprise there. Attention follows people. Where the masses are that’s where marketers focus their attention.
What really scares me is the way everyone is pretending to be an expert when it comes to social media. Blogs of so called experts pop up and agencies claim they’ve got the key to Pandora’s box. The behavioural change that social media has triggered is just starting to take shape and will be a moving target for a long time if not forever. So how can anyone claim they’ve got the solution AND more importantly: It seems to me that the core of the change that social media has brought is that there IS NO FIXED SOLUTION. What is needed is a mentality shift. Companies and agencies need to embrace the openness, the transparency, the dialogue: listening and acting based on the feedback. The continuous development. The forever Beta.
I guess it is again natural for the old skool to try and force this new thing into a process and an operational model they can comprehend. It just does not work that way anymore. Just go with the flow and let go of control.
Read MoreJyri Engeström (Jaiku / Google) gave one of the most interesting and inspiring speeches last week at the Web 2.0 conference in San Francisco. His presentation is now up as a video for all to enjoy.
Jyri’s 5 rules for building websites around social objects
1. Define your social object
2. Define your verbs
3. Make the objects shareable
4. Turn invitations into gifts
5. Charge the publishers – not the spectators
Simple, eh?
Building Sites Around Social Objects (Web 2.0 Expo – Jyri Engestrom, Google) from Steffan Antonas on Vimeo.
Read MoreJust another great example of why brands need to get on top of Social Media as soon as possible. This one is from Finland.
Sampo Pankki is one of the biggest banks and their presence on Facebook has actually been created by a disgruntled customer wanting to know “When the F**k is my credit card due?”.
It’s time to figure this one out people. And I don’t mean calling the lawyers.
Read MoreAmazing week. Brain still on overdrive with all the thinking and inspiration. I’ll digest and post a bunch of thoughts on the most interesting things I bumped into in San Francisco. Not to mention the interesting people.
In the meantime check the presentations from the conference conveniently gathered on the their site by Tim and his troops (god bless Slideshare).
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