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2H 2011 in review

By: Jussi Solja
08-01-2012
Marketing, Music, Video, Work

Second half of 2011 was damn busy. Busy enough to not have time to blog. Well that’s not really true as I did blog A LOT but not on my own site :) This obviously then begs the question: Why have a blog of your own if you don’t have the time to update it. In truth I have no answer. I guess I just like to have some other home online than Facebook :)

Anyhow - in case you might be interested here’s some of the things I’ve been working on lately.

Sports Tracker

Working on the marketing strategy for Sports Tracker as well as developing the service and the apps, launching apps for iPhone, Android, Nokia N9 and Windows Phone, blogging, setting up online support communities, building partnerships, working with media…keeping very busy with a bunch of fantastic guys and now also one gal!

This has been my main focus lately and will be going forward. Great app - fun times :)

Music videos

This is one of the reasons I left the agency world behind - to have more time to work with things I’m passionate about - like music.

I worked as the producer on these videos for the lovely and talented Kristiina Wheeler. I also edited and did all the post production. Both videos were directed by the amazing Cristal Snow.

Viking Line NB1376

Working with Flatlight Films and Fellowland on the online strategy for promoting the world’s most environmental ferry: The Viking Line NB1376. We got the whole team that’s working on building the ferry to blog about different aspects of the project: Design, environment, technology and the experience. Check out the naming competition and suggest a name for this revolutionary ferry :)

Other stuff…

Then there’s obviously Petri and numerous projects and stuff that is not out yet in the public eye or will never be. All in all it’s been a busy and fun year. Freelancing rocks :)

 

 

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More music videos…

By: Jussi Solja
14-11-2010
Music, Video, Work

This seems to turn out to be a new “career” for me :) No seriously I love this stuff - not that I don’t love working on digital marketing strategies and honing my Powerpoint skills - but nevertheless it’s something I enjoy a lot and I’m very blessed (thank you freelancing!) that I have the time and the means to do it :)

Anyhow - this is a video we created for Kristiina Wheeler’s new single “Kiitos kun muistit”. It’s shot entirely by Kristiina using the new Nokia N8 HD mobile. The N8 shoots 720p video with it’s stunning 12Mp Carl Zeiss lens and was the perfect choice considering the concept of the video - Kristiina’s “YouTube” message to her boyfriend :)

The video features a cameo by Jussi Vatanen who plays the lead role in Napapiirin Sankarit. This was done to tie the video in to the movie in a smooth and not so obvious way as Kristiina’s track is featured on the soundtrack of the movie…

Original concept / script: Kristiina Wheeler, Jussi Solja, Heikki Häkkinen
Directed by: Heikki Häkkinen, Jussi Solja
Edited by: Joni Luomanen / Onkiwood Studios, Jussi Solja, Kristiina Wheeler
Cinematography: Kristiina Wheeler, Joni Luomanen, Heikki Häkkinen
Make-up: Mira Aalto
Graphics: Jari Salo
Thanks: Jussi Vatanen, Jussi Jaakkola

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California IS a place

By: Jussi Solja
12-09-2010
Media, Video

Just attended the European Vimeo Awards event in Amsterdam and got to see some of the finalists on the big screen. I’ve always respected Vimeo for their clear direction – being THE online community for filmmakers rather than trying to take on YouTube as yet another generic video sharing site. Being in Amsterdam surrounded by the Vimeo community and seeing the enthusiasm and love for the craft deepened my respect even further. Seeing how much effort and care is put into elevating the community from online to the real world via the event and the upcoming Vimeo Awards in NYC was heart-warming and inspiring at the same time.

A part of the Amsterdam event was a screening of a few selected finalists. Amazing stuff…especially considering it is all user-generated non-profit content. The event of affordable HD equipment like the Canon DSLR’s and the new HD capable mobile phones has truly changed the game. You don’t have to have a budget of millions anymore to go out and produce cutting-edge film. It’s a good time to be a film-maker.

The series that most caught my attention was the documentaries created by California is a Place, the labour of love of Drea Cooper & Zackary Canepari. Check out their blog for more information and all their work. Below is my favorite example of their exploits in bringing the hidden secrets of California alive on film.

Screw Fixies. I want a Scraper Bike. Now.

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Wake up call for the media companies

By: Jussi Solja
30-04-2009
Media, Movies, Video

Just read an article on Mashup.com about how Disney has bought a stake in Hulu.com – the number one on-demand HD-site in the US. Great stuff I thought…but at the same time my old grudge popped up and I wrote a rather heated comment to the article…almost like a blog post of it’s own….hmmm…

So here goes.

The news is all nice and dandy for the viewers in the US but when will the studios and other content owners realize that they need to give up the old  revenue streams of gradually milking the non-US viewers by releasing their shows and content in phases to us poor saps? First sell to the TV-networks…then put out a DVD…a Blu-Ray and maybe if we get lucky we can at some point then view the content on-demand and in HD. And oh yeah…a few re-runs on TV just for the hell of it.

Come on guys…get your head out of…well you know…and don’t repeat the mistake the music industry made by clinging on to their “good ‘ol days” and by doing that teaching us that to get music online equals P2P. You might still have a chance if you move fast.

No wonder torrents are getting more and more popular. The mechanisms are in place (I’ve got iTunes, XBOX360 with a Live subscription and….yeah – a browser + a 100meg broadband) but for some reason there is no way for me to legally watch the HD content I want and when I want online.

It’s not that people are by nature purely evil and want everything for free (well not all of us anyways) but it’s quite simply that the powers that be at NBC, Disney, Fox, ABC, HBO, Warner (the list goes on…) are not even giving us the opportunity to do the right thing.

As I write this I’m listening to Spotify for which I’m paying 10€ / month. That’s right…streaming music and happily paying for the great service. So give me my BSG, Lost and 30 Rock in HD and I’ll pay happily (as long as you don’t try and rip me off like you are doing with Blu-Rays).

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