— Marketing (&) Mischief

Archive
Web 2.0

This almost brings a tear to my eye :)

Check out this really nice recap presentation of the thinking that has been happening in and around the Nokia Digital Marketing team during the past few years. I’ve been fortunate enough to work closely with this brilliant group of thinkers and advocates of change and I gotta say I miss those days. Not to say that this is the end of the collaboration – maybe more an end of an era.

Anyhow…check it out and let me know what you think!

Read More

The Finnish Government (or to be precise the Prime Minister’s Office) just hopped on the crowdsourcing bandwagon with their ideoikasvua.fi -site that aims to crowdsource ideas for sustainable economic growth. Cool, right? Wrong. Unfortunately.

Ideoikasvua.fi - Government crowdsourcing

It’s a nice step to the right direction I’ll give them that but why won’t you go all the way and do it right? Why have a two month submission window with a very strict step-by-step Q&A structure that will put most people off at the start? And if you want to start a dialogue like you claim why force visitors to submit their answers to your questions before letting them view the thoughts other people have submitted?

While you are at it why not create something more open and inviting that would get us non-academics hyped and excited as well about helping our dear country take the next step beyond Nokia-land? An environment that would facilitate an ongoing open and inspiring dialogue between the people running the country and the folks down in the trenches. From now ’til we reach that great new future and beyond.

Don’t get me wrong. I’m not saying this is not a great step to the right direction. I just hate it when the opportunity for something ground-braking is wasted because of the paralyzing fear that dramatic change inflicts in people. The fear of leaving your comfort zone and just boldly going where no man has been before.

Bottom line: They are looking for game changing ideas but are afraid to lead the way. I just feel sad for all the crazy interesting ideas we could have shared that will now never see the light of day.

Read More

This is long overdue but I finally got the collected learnings from Web 2.0 Expo 2009 on to Slideshare. Lot of great thoughts and buzz. I especially loved the way Twitter was used in the conference by the speakers and the attendees and tried to collect some of the best Tweets that I came across to the preso as well.

Thanks to @DaGood @r2r0 @anssimakela @Jussipekka for inspiration, notes, RT’s and obvously great company!

Read More

n2_logo_smallWe are Creative Technology + Marketing Solutions + Design. We are N2. Read more on our website and join the discussion on Twitter.

Read More

Google just added a new simple but oh so cool feature to their image search: The ability to search images by color.

I love it how they do this all in stealth mode. No big launch. No big announcement 2 months prior (one that I’ve heard of at least). Just being remarkable by surprising your users with killer features. Simple, isn’t it.

“ipod” in red by Google Image Search:

ipod-google

Thanks to Sami Salmenkivi for the tip.

Read More

Amazing week. Brain still on overdrive with all the thinking and inspiration. I’ll digest and post a bunch of thoughts on the most interesting things I bumped into in San Francisco. Not to mention the interesting people.

In the meantime check the presentations from the conference conveniently gathered on the their site by Tim and his troops (god bless Slideshare).

Read More