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	<title>Marketing (&#38;) Mischief</title>
	<link>http://www.jussisolja.com</link>
	<description>Surfing in a sea of meaningless buzzwords</description>
	<lastBuildDate>Mon, 16 Aug 2010 14:10:14 +0000</lastBuildDate>
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		<title>Sports Tracking!</title>
		<description><![CDATA[I&#8217;ve been helping the guys at Sports Tracker with their social media strategy and the launch of their fabulous mobile application and online service.
It&#8217;s incredible fun and motivating to work with a bunch of talented and passionate individuals who are willing to take risks and throw themselves out there. The way you have to if [...]]]></description>
		<link>http://www.jussisolja.com/2010/08/16/sports-tracking/</link>
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		<title>The Future of Campaigns?</title>
		<description><![CDATA[Paul Isakson started a very interesting and inspiring discussion about the future of marketing campaigns in his latest blog post.
I commented already and would be cool to hear more takes on the subject&#8230;what will the campaign of the future look like, does such a thing even exist and I think most importantly are we ready [...]]]></description>
		<link>http://www.jussisolja.com/2010/05/26/the-future-of-campaigns/</link>
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		<title>Find your Life Hackers</title>
		<description><![CDATA[Fact #1: Social media has radically changed and continues to change the way people behave and consume.
Fact #2: This fundamentally changes not just how companies approach marketing but how they need to restructure their organization and operate to be relevant in this &#8220;Facebook Era&#8221;.
The Big Question: How can you drive and accelerate that change?
Answer: Find [...]]]></description>
		<link>http://www.jussisolja.com/2010/05/05/find-your-life-hackers/</link>
			</item>
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		<title>Village Values</title>
		<description><![CDATA[Imagine you live in a village sometime in the end of the 19th century.
You buy your bread from the village baker every day. You know it to be good, tasty and healthy and you know he won&#8217;t overcharge you for it. Why? Because you are close to him. You know him. His reputation in the [...]]]></description>
		<link>http://www.jussisolja.com/2010/05/01/village-values/</link>
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		<title>Social Content Loop</title>
		<description><![CDATA[Listening to Kristina Halvorson (CEO of Brain Traffic) at Web 2.0 Expo last spring got me thinking about content on the web. Kristina is on a mission to make brands understand that content on the web is much more trickier to create and master than content in non-interactive media. If you have not yet checked [...]]]></description>
		<link>http://www.jussisolja.com/2010/03/24/social-content-loop/</link>
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		<title>Conversational Marketing</title>
		<description><![CDATA[This almost brings a tear to my eye :)
Check out this really nice recap presentation of the thinking that has been happening in and around the Nokia Digital Marketing team during the past few years. I&#8217;ve been fortunate enough to work closely with this brilliant group of thinkers and advocates of change and I gotta [...]]]></description>
		<link>http://www.jussisolja.com/2010/03/11/conversational-marketing/</link>
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		<title>Crowdsourcing growth?</title>
		<description><![CDATA[The Finnish Government (or to be precise the Prime Minister&#8217;s Office) just hopped on the crowdsourcing bandwagon with their ideoikasvua.fi -site that aims to crowdsource ideas for sustainable economic growth. Cool, right? Wrong. Unfortunately.

It&#8217;s a nice step to the right direction I&#8217;ll give them that but why won&#8217;t you go all the way and do [...]]]></description>
		<link>http://www.jussisolja.com/2010/02/20/crowdsourcing-growth/</link>
			</item>
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		<title>The Long Tail of Charity?</title>
		<description><![CDATA[
A friend of mine (props to Misko Iho) created a small Christmas miracle during his surfing trip to Africa. By using just Facebook, email and SMS&#8217;s he rallied his friends (and their friends) to donate a small amount each to help get backbags, pens, rulers and other basic school equipment for the kids of the [...]]]></description>
		<link>http://www.jussisolja.com/2010/01/04/the-long-tail-of-charity/</link>
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		<title>Hello people of the Interwebs. It&#8217;s me again!</title>
		<description><![CDATA[My Social Media detox ended up being longer than I anticipated&#8230;at least when it comes to blogging. I&#8217;ve been Facebooking and even firing off the occasional Tweet but as much as I do enjoy blogging I just have been&#8230;lazy&#8230;I guess is the word I&#8217;m looking for.
Anyways &#8211; I&#8217;m back and will post some thoughts in [...]]]></description>
		<link>http://www.jussisolja.com/2009/12/09/hello-people-of-the-interwebs-its-me-again/</link>
			</item>
	<item>
		<title>Social Media Detox</title>
		<description><![CDATA[Week 3 of my Social Media Detox. No Facebook status updates, no Twitter, no Flickr, no Dopplr, no Delicious, no social media of any sorts.
And I feel great. The fact that my 500+ friends don&#8217;t know what I&#8217;m doing 24h day is actually a huge relief. Interesting.
My analysis: I think we might be overdoing this [...]]]></description>
		<link>http://www.jussisolja.com/2009/08/12/social-media-detox/</link>
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