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	<title>Marketing (&#38;) Mischief</title>
	<link>http://www.jussisolja.com</link>
	<description>Surfing in a sea of meaningless buzzwords</description>
	<lastBuildDate>Sat, 20 Feb 2010 13:24:43 +0000</lastBuildDate>
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		<title>Crowdsourcing growth?</title>
		<description><![CDATA[The Finnish Government (or to be precise the Prime Minister&#8217;s Office) just hopped on the crowdsourcing bandwagon with their ideoikasvua.fi -site that aims to crowdsource ideas for sustainable economic growth. Cool, right? Wrong. Unfortunately.

It&#8217;s a nice step to the right direction I&#8217;ll give them that but why won&#8217;t you go all the way and do [...]]]></description>
		<link>http://www.jussisolja.com/2010/02/20/crowdsourcing-growth/</link>
			</item>
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		<title>The Long Tail of Charity?</title>
		<description><![CDATA[
A friend of mine (props to Misko Iho) created a small Christmas miracle during his surfing trip to Africa. By using just Facebook, email and SMS&#8217;s he rallied his friends (and their friends) to donate a small amount each to help get backbags, pens, rulers and other basic school equipment for the kids of the [...]]]></description>
		<link>http://www.jussisolja.com/2010/01/04/the-long-tail-of-charity/</link>
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		<title>Hello people of the Interwebs. It&#8217;s me again!</title>
		<description><![CDATA[My Social Media detox ended up being longer than I anticipated&#8230;at least when it comes to blogging. I&#8217;ve been Facebooking and even firing off the occasional Tweet but as much as I do enjoy blogging I just have been&#8230;lazy&#8230;I guess is the word I&#8217;m looking for.
Anyways &#8211; I&#8217;m back and will post some thoughts in [...]]]></description>
		<link>http://www.jussisolja.com/2009/12/09/hello-people-of-the-interwebs-its-me-again/</link>
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		<title>Social Media Detox</title>
		<description><![CDATA[Week 3 of my Social Media Detox. No Facebook status updates, no Twitter, no Flickr, no Dopplr, no Delicious, no social media of any sorts.
And I feel great. The fact that my 500+ friends don&#8217;t know what I&#8217;m doing 24h day is actually a huge relief. Interesting.
My analysis: I think we might be overdoing this [...]]]></description>
		<link>http://www.jussisolja.com/2009/08/12/social-media-detox/</link>
			</item>
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		<title>Learnings &amp; buzz from Web 2.0 Expo 2009</title>
		<description><![CDATA[This is long overdue but I finally got the collected learnings from Web 2.0 Expo 2009 on to Slideshare. Lot of great thoughts and buzz. I especially loved the way Twitter was used in the conference by the speakers and the attendees and tried to collect some of the best Tweets that I came across [...]]]></description>
		<link>http://www.jussisolja.com/2009/07/03/learnings-buzz-from-web-2-0-expo-2009/</link>
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		<title>More on the concept of Social Media Ethos</title>
		<description><![CDATA[Reading Scott Berkun&#8217;s post on Calling bullshit on Social Media made me think more about my concept of Social Media Ethos. In my original post I was only applying it to brands and companies but after reading Scott&#8217;s post I think it actually should apply to everyone who is in some way involved in Social [...]]]></description>
		<link>http://www.jussisolja.com/2009/07/02/more-on-the-concept-of-social-media-ethos/</link>
			</item>
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		<title>Social Media Marketing&#8230;or Social Media Ethos?</title>
		<description><![CDATA[Following (on Twitter), talking with and reading posts from smart guys in the industry (like @jussipekka, @dagood &#38; @Britopian) has made me think really hard about the new nut we marketers are all trying to crack: marketing in Social Media. And the more I think about it I keep on coming back to the same [...]]]></description>
		<link>http://www.jussisolja.com/2009/07/01/social-media-marketing-or-social-media-ethos/</link>
			</item>
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		<title>Some funky Flash by Quiksilver</title>
		<description><![CDATA[You should know I&#8217;m not a huge fan of Flash especially when it&#8217;s used to create full sites. Then again once in a while you just see a very smooth creative execution and it just wins you over.
The approach that Quiksilver is using with &#8220;The Spot&#8221; is not crazy new but the way they surprise [...]]]></description>
		<link>http://www.jussisolja.com/2009/06/04/some-funky-flash-by-quicksilver/</link>
			</item>
	<item>
		<title>Mobile music: Welcome Spotify!</title>
		<description><![CDATA[Connected mobile music is getting more interesting by the minute. iPhone and Nokia users (to name a few) have already enjoyed the ability to purchase &#38; download music directly on their mobiles. Last FM has also treated it&#8217;s users to a mobile version of the Last FM radio and most radio channels have created mobile [...]]]></description>
		<link>http://www.jussisolja.com/2009/05/28/mobile-music-welcome-spotify/</link>
			</item>
	<item>
		<title>We are now N2</title>
		<description><![CDATA[We are Creative Technology + Marketing Solutions + Design. We are N2. Read more on our website and join the discussion on Twitter.
    Share/Save]]></description>
		<link>http://www.jussisolja.com/2009/05/15/we-are-now-n2/</link>
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