Marketing (&) Mischief » cole fox hardware http://www.jussisolja.com Surfing in a sea of meaningless buzzwords Mon, 16 Aug 2010 14:10:14 +0000 http://wordpress.org/?v=2.9 en hourly 1 How to make hardware sexy? http://www.jussisolja.com/2009/04/13/how-to-make-hardware-sexy/ http://www.jussisolja.com/2009/04/13/how-to-make-hardware-sexy/#comments Mon, 13 Apr 2009 09:51:09 +0000 juzba http://www.jussisolja.com/?p=68

This storefront stopped me dead on my tracks while walking around downtown San Francisco. It’s a great example of simple disruption at work. How to make something as boring as a hardware store stand out? Cole Fox Hardware in San Francisco did it by turning their storefront into an art exhibit and surprise surprise – people stop, pay attention, memorize your brand and walk in even though buying a hammer is not exactly #1 on their agenda.

Thinking outside the box and adding a human touch to what you do by simply having a little fun works. We all should do it much much more. Being too serious sucks and won’t get you fans. And today you need fans more than just customers.

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