How to make hardware sexy?
April 13th, 2009 — 12:51pm
This storefront stopped me dead on my tracks while walking around downtown San Francisco. It’s a great example of simple disruption at work. How to make something as boring as a hardware store stand out? Cole Fox Hardware in San Francisco did it by turning their storefront into an art exhibit and surprise surprise – people stop, pay attention, memorize your brand and walk in even though buying a hammer is not exactly #1 on their agenda.
Thinking outside the box and adding a human touch to what you do by simply having a little fun works. We all should do it much much more. Being too serious sucks and won’t get you fans. And today you need fans more than just customers.
