Tag: jaiku


Jyri Engeström on Building Websites around Social Objects

April 9th, 2009 — 5:09pm

Jyri Engeström (Jaiku / Google) gave one of the most interesting and inspiring speeches last week at the Web 2.0 conference in San Francisco. His presentation is now up as a video for all to enjoy.

Jyri’s 5 rules for building websites around social objects

1. Define your social object
2. Define your verbs
3. Make the objects shareable
4. Turn invitations into gifts
5. Charge the publishers – not the spectators

Simple, eh?

Building Sites Around Social Objects (Web 2.0 Expo – Jyri Engestrom, Google) from Steffan Antonas on Vimeo.


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