Marketing (&) Mischief » jaiku http://www.jussisolja.com Surfing in a sea of meaningless buzzwords Mon, 16 Aug 2010 14:10:14 +0000 http://wordpress.org/?v=2.9 en hourly 1 Jyri Engeström on Building Websites around Social Objects http://www.jussisolja.com/2009/04/09/jyri-engestrom-on-building-websites-around-social-objects/ http://www.jussisolja.com/2009/04/09/jyri-engestrom-on-building-websites-around-social-objects/#comments Thu, 09 Apr 2009 14:09:04 +0000 juzba http://www.jussisolja.com/?p=49

Jyri Engeström (Jaiku / Google) gave one of the most interesting and inspiring speeches last week at the Web 2.0 conference in San Francisco. His presentation is now up as a video for all to enjoy.

Jyri’s 5 rules for building websites around social objects

1. Define your social object
2. Define your verbs
3. Make the objects shareable
4. Turn invitations into gifts
5. Charge the publishers – not the spectators

Simple, eh?

Building Sites Around Social Objects (Web 2.0 Expo – Jyri Engestrom, Google) from Steffan Antonas on Vimeo.


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